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July 3, 2020

Newly-formed ethnic food group Vibrant Foods snaps up UK peer Cofresh

Vibrant Foods, the newly-formed UK-based ethnic foods platform comprising the TRS Foods and East End Foods brands, has acquired a local peer for an undisclosed sum.

By Leonie Barrie

Vibrant Foods, the new UK-based ethnic foods company established last month by Exponent Private Equity, has acquired local peer Cofresh Snack Foods (CSF) for an undisclosed sum.

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Established in 1974 and now a second-generation family business, CSF, based in Leicester in the English Midlands, is made up of two brands: Cofresh, the Indian snack brand which manufactures more than 200 traditional Indian savoury products; and Eat Real, healthier snacks focusing on the free-from allergens market. 

The Patel family, CSF’s selling shareholders, will be re-investing in Vibrant Foods with a minority equity stake.

As of 2019, CSF had annual retail sales of around GBP75m (US$93.3m).

The creation of Vibrant Foods was unveiled last month, when the merger of two investor-backed, UK-based suppliers of Asian-style foods, TRS Foods and East End Foods, was announced. Vibrant Foods is led by a team of experienced food-industry executives, including Rohit Samani and Umesh Parmar as chairman and chief executive, respectively. They are both former CEOs of Tilda Rice.

Speaking about the Cofresh deal, Samani said: “We are very pleased to welcome Cofresh Snack Foods to Vibrant Foods. Its broad range of authentic and high-quality snacks complements our existing product offering of South Asian staples, and further cements our position as one of the leading South Asian foods producer in Europe. 

“The Eat Real brand provides us with a bridgehead into a customer base of health-conscious mainstream consumers, for whom our broad range of pulses is an ideal source of plant-based protein.”

Priyesh Patel, managing director of Cofresh Snack Foods, said: “Becoming part of Vibrant Foods is opening up an exciting new chapter in our history. There are tremendous growth opportunities for our sector, as popularity for both ethnic and healthy snacking products continues to grow.”

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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