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August 27, 2019

Nigeria’s Sundry Foods backed by Norwegian PE firm Norfund

Sundry Foods, a Nigerian foodservice supplier operating in the quick service restaurant (QSR) sector in its home market, has been backed by an investment business from Norway.

By Leonie Barrie

Norfund, the Norwegian Investment Fund for Developing Countries, has invested in Sundry Foods, a Nigerian foodservice supplier operating in the quick service restaurant (QSR), bakery and catering services sectors in its home market.

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  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Financial details have not been disclosed.

Headquartered in Port Harcourt and with regional offices in Lagos and Abuja, Sundry Foods’ brands include Kilimanjaro, Pizza Jungle, Kilishawarma, Nibbles and Suncrust.

Sundry Foods said that with Norfund’s backing it plans to increase its footprint in underserved regions and expand its product offering.

It further plans to increase its current employment base of more than 1,600 staff.

Ebele Enunwa, founder and CEO of Sundry Foods, said: “This investment by Norfund is a testament to the hard work we have put into building Sundry Foods into a formidable business in Nigeria’s food services industry over the last 15 years. 

“We like to think of it as an endorsement that we have done something right. With Norfund and our other investors, we are better equipped to pursue the next phase of our growth story. We will be working together to build Nigeria’s premier food company based on the highest levels of systems, food standards and business ethics.”

Norfund, a private-equity fund owned by Norway’s government, said it expects to add value to Sundry Foods by supporting the company’s expansion plans and its ongoing work on achieving global standards, and by contributing increased expertise and focus on the environmental, social and governance fronts.

Naana Winful Fynn, regional director for West Africa for Norfund, said: “We are excited to partner with Sundry’s leadership team, its board and its investors, including Silk Invest. We will work with these stakeholders as an active owner and contribute to creating the premier food company in Nigeria, which will continue to offer nutritious, healthily-prepared local and contemporary food to its customers, to attain the company’s growth and expansion ambitions and to create jobs for many Nigerians during that journey.”

Silk Invest African Food Fund, a Luxembourg-domiciled private-equity fund managed by UK-headquartered Silk Invest, which invested in Sundry in 2012, will partially exit the business through this investment.

Silk Invest said it remains committed to Sundry Foods and will continue to co-manage a minority stake in the firm.

Zin Bekkali, CEO of Silk Invest, said: “Sundry Foods was from day one a great fit with our objective to support authentic African consumer brands backed by committed entrepreneurs. Its leadership team has over the years consistently delivered, and we hope to continue contributing to its growth journey together with Norfund.”

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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