Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 21, 2017

Noble Foods launches Heritage Breeds “speciality eggs” line

Noble Foods, owner of the UK-based free-range egg supplier The Happy Egg Co., has launched a "speciality egg range" – Heritage Breeds.

Noble Foods, owner of the UK-based free-range egg supplier The Happy Egg Co., has launched a “speciality egg range” – Heritage Breeds.

The new eggs line features eggs from Copper Marans and Royal Legbar hens, Gladys May’s duck eggs and miniature Speckled Quailand quail eggs “from handpicked British farms”.

Noble said: “Heritage Breeds hens reside in flocks typically a third of the size of standard free-range farms, meaning they have considerably more space to roam free outdoors… all are fed a wholesome vegetarian diet, which has been specifically designed by an animal nutritionist and tailored to the flock’s individual needs.”

Noble’s marketing director, Geraldine Phillips, said: “Speciality is the fastest growing segment in fresh eggs, yet approximately nine out of ten UK households remain unaware of the benefits of higher quality eggs. It is a common myth that an egg is just an egg when it comes to mealtimes but we believe that by educating and driving trial of Heritage Breeds, there is a huge opportunity to build category value and delight more consumers.”

Heritage Breeds eggs are British Lion approved and are currently available from Tesco and Ocado at an RRP of GBP2.15-2.70 (US$2.74-3.45) with other listings to follow.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
VEGA level and pressure instrumentation for the food industry
Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU