Noble Foods launches Heritage Breeds "speciality eggs" line

Noble Foods, owner of the UK-based free-range egg supplier The Happy Egg Co., has launched a “speciality egg range” – Heritage Breeds.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

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The new eggs line features eggs from Copper Marans and Royal Legbar hens, Gladys May’s duck eggs and miniature Speckled Quailand quail eggs “from handpicked British farms”.

Noble said: “Heritage Breeds hens reside in flocks typically a third of the size of standard free-range farms, meaning they have considerably more space to roam free outdoors… all are fed a wholesome vegetarian diet, which has been specifically designed by an animal nutritionist and tailored to the flock’s individual needs.”

Noble’s marketing director, Geraldine Phillips, said: “Speciality is the fastest growing segment in fresh eggs, yet approximately nine out of ten UK households remain unaware of the benefits of higher quality eggs. It is a common myth that an egg is just an egg when it comes to mealtimes but we believe that by educating and driving trial of Heritage Breeds, there is a huge opportunity to build category value and delight more consumers.”

Heritage Breeds eggs are British Lion approved and are currently available from Tesco and Ocado at an RRP of GBP2.15-2.70 (US$2.74-3.45) with other listings to follow.

Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData