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January 25, 2018

Nomad Foods to use traffic-lights on UK Birds Eye lines

Nomad Foods is to put the UK's traffic-light nutrition labels on all Birds Eye products it sells in the country by the end of the year.

By Dean Best

Nomad Foods is to put the UK’s traffic-light nutrition labels on all Birds Eye products it sells in the country by the end of the year.

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  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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“With the adoption of the Traffic Light system, we hope to take Birds Eye, and the frozen category, to a place where frozen is seen as, and understood to be, nutritionally as good as fresh,” Steve Challouma, the marketing director for Birds Eye, said.

The labels, which are used voluntarily, were unveiled in 2013. Mars Inc, PepsiCo and Premier Foods plc were are among more than the first wave of 20 food makers and retailers to agree to adopt the front-of-pack labels.

Since then, other manufacturers, including Associated British Foods’ UK bread arm Allied Bakeries and UK-based breakfast cereal supplier Weetabix have also introduced the labels. However, not every food manufacturer in the UK uses them.

The labels show the amount of energy – presented in kilocalories and kilojoules – fat, saturated fat, salt and sugar contained in food.

The information is presented as “reference intakes” – formerly known as Guideline Daily Amounts, or GDAs – and shows how much of the maximum daily intake a portion accounts for.

The labels use a red, amber or green colour-coding system, based on the level of a nutrient per 100g, not per portion – unless the amount in a portion exceeds 30% of the reference intake.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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