Finland-based food group HKScan has inked a commercial cooperation agreement with local peer Apetit.
Under the terms of the deal, HKScan will sell Apetit’s plant-based products in the Swedish foodservice channel.
Go deeper with GlobalData
HKScan will act as a distributor of Apetit’s products from the beginning of February.
The company said today (18 November) demand for plant-based food is growing in the foodservice area and that the products it plans to distribute have been pre-tested with end customers in Sweden and been well received.
Speaking about the deal with Apetit, HKScan CEO Tero Hemmilä said: “It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the foodservice channel.
See Also:
“The commercial cooperation with Apetit in Sweden supports HKScan’s strategic target to grow into a versatile food company.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataApetit CEO Esa Mäki said: “Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish foodservice channel.”
The cooperation will start with frozen products sold under the Apetit brand.
