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March 8, 2019

Nordic group Kavli buys Finnish vegetarian-food firm Verso Food

Kavli, the Nordic food manufacturer, has struck a deal to acquire a supplier of vegetarian foods based in Finland.

By Dean Best

Kavli, the Nordic food manufacturer, has struck a deal to acquire Verso Food, a supplier of vegetarian foods based in Finland.

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  • Five-year forecasts and the impact of COVID-19
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  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
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Erik Volden, Kavli’s CEO, said the acquisition showed the company wanted to step up its business in the plant-based market.

“Acquiring Verso Food signals Kavli’s increased investment in this area,” Volden said. “A growing number of people want to eat less meat and more fruit and vegetables. You no longer have to be a vegetarian to be on the lookout for plant-based alternatives to meat. Many others also want to change their diets.”

Kavli, which counts cheese brand Primula and pâté supplier Castle MacLellan Foods among its assets, said it had entered into plant-based foods in 2013 when it snapped up another Finnish business, Planti, which markets oat- and soy-based products.

Verso, set up in 2010, supplies vegetarian foods based on fava beans. Volden added: “Verso Food also fits into our long-term strategy of investing more in plant-based categories, both from a consumer and sustainability perspective. This was also important in 2013, when we acquired Planti.”

Helsinki-based Verso employs 17 staff and generated a turnover of “just over” EUR6m (US$6.7m), Kavli said in a statement. Verso plans to open a new factory north of Helsinki in Kauhava this spring. It has already struck deals to sell into “several” other countries, Kavli said, without specifying all of the territories.

Volden said: “We will also invest in and develop Verso further, as we see a potential far beyond Finland. We expect to be launching several of the company’s products in Sweden during 2019.”

Leena Saarinen, chair of Verso’s board, explained why the company has decided to sell to Kavli. “A growth company needs an owner who is willing to invest in long-term growth. So we are very happy to have Kavli as our new owner, a company whose ownership form and strategy proves it is very focused on the longer term,” Saarinen said.

Kavli, owned by the Norway-based Kavli Trust, booked turnover of almost EUR350m in 2018.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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