NORWAY: Brown cheese, now with brown cow

Norway's quintessential dairy product brunost (brown cheese) will be swallowing a chocolate cow in order to woo new, young fans. Norwegian dairy giant Tine will replace the traditional reddish-brown whey-based brick with an oval-shaped cheese in a zippered package. The new brunost will have a dark chocolate cow in its centre, so that as each slice is pared off the top, the sweet cow can always be seen.

December 18, 2002

Norway’s quintessential dairy product brunost (brown cheese) will be swallowing a chocolate cow in order to woo new, young fans.

Norwegian dairy giant Tine will replace the traditional reddish-brown whey-based brick with an oval-shaped cheese in a zippered package. The new brunost will have a dark chocolate cow in its centre, so that as each slice is pared off the top, the sweet cow can always be seen.

The original caramel-flavoured cheese has been voted the most Norwegian item in Norway but Tine project developers say nothing is sacred, and promise a range of new variations on traditional products if the brown cow proves popular.