The quality of both Norwegian fresh and frozen fish is too low, according to the country’s fisheries minister, Svein Ludvigsen.

Ludvigsen said that Norway was losing its reputation as a producer and exporter of high-quality fish in traditionally strong markets such as Brazil and France.

The conference at which Ludvigsen made his remarks decided it was necessary to take measures to improve the quality of Norwegian fish as soon as possible.

Ludvigsen called for more state funding to support fish production and to introduce harsh fines for fish producers who do not maintain quality standards, reported the Norwegian News Digest.