Norwegian companies producing so-called “ecological-ready-meals” carrying organic labels can look forward to strong growth in sales over the next decade, a report has claimed.
“The trend favours ready-to-eat healthy organic foods. Fewer consumers are cooking at home, and this trend is likely to continue in a market where there is a growing variety in health conscious ready-to-eat meals in Norway,” said Einar Risvik, director of research at Matforsk, Norway’s food research institute.
The report forecasts an 80% rise in the sale and consumption of organic meats and a 60% projected increase for organically farmed fish.
Companies specialising in organic-based ready meals can expect to see an annual growth of up to 30% in their revenues in the next decade, Matforsk said.