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March 31, 2020

Nosh Foods sells up to private-equity firm Grays Peak Capital

Nosh Foods, a US-based organic baby-food producer, has been bought by a private-equity firm for an undisclosed sum.

By Dean Best

Nosh Foods, a US-based organic baby-food producer, has been bought by private-equity firm Grays Peak Capital, an investor focused on emerging trends.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Founded in 2016, Nosh Foods manufacturers baby and toddler foods, including snacks such as Peanut Butter Puffs and Whole Grain with Chickpea Puffs, and is based in Los Angeles, California. Its products are stocked in retailers Target, Kroger, Walmart, Meijer and HEB, although the company is in the process of setting up a direct-to-consumer (D2C) service. 

Financial terms behind the transaction were not disclosed.

Jason Becker, the chief executive of Nosh Foods, said: “We expect this transaction to accelerate our expansion of Nosh Foods in North America and our initiatives internationally. Grays Peak will provide resources and expertise to build out a direct-to-consumer and omni-channel digital approach across the multiple brands.”

Grays Peak Capital said its deal for Nosh Foods marks a further expansion into organic foods to add to the Healthy Mama and NurturMe brands. 

Launched in 2011, NurturMe produces baby foods and “solutions specifically formulated for ingredient-sensitive consumers”, according to Grays.  

The investor’s founder Scott Stevens said: “The Nosh acquisition brings a unique product line and trusted brand with an experienced management team. The merged entity will combine operational resources to innovate in the marketplace and expand the company and product offering.” 

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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