Goodman Fielder has said it will attempt to minimise the job losses stemming from the sale of its New Zealand meat unit to sausage and bacon supplier Hellers.

The company confirmed it will push ahead with the sale yesterday (10 February), despite strong opposition from union and political quarters, with some backing for a counter-bid for the business.

Following the transaction, Hellers has indicated it will transfer processing activities from Goodman Fielder’s site in Hamilton to plants in Christchurch and Auckland. 

Protests – including a petition organised by local Labour politicians – had emphasised the disposal would result in the loss of 125 jobs at the facility.

Speaking to just-food, a spokesperson for Goodman Fielder said that, although the site will close, the company hopes to minimise job losses.

“Affected employees will be provided the opportunity for redeployment to fill vacancies at other Goodman Fielder sites across New Zealand and at Hellers,” the spokesperson stressed. “Employees who are not able to be redeployed will receive their full redundancy provisions as well as an employee assistance programme, outplacement programme and careers workshop.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The meats unit processes Brooks Deli continental meats and bacon, Hutton’s luncheon, bacon and ham, Sizzlers pre-cooked small goods and Milano cooked continental meats in New Zealand.

When Goodman Fielder signalled its intention to sell the business, the group said the move came as part of a drive to rationalise its portfolio and focus on core activities, where it has “market-leading, profitable positions”.