Ocean Spray, the US co-op that makes cranberry-products, has opened a store on Alibaba's Tmall Global online platform.
The store offers products including four flavors of Ocean Spray's Craisins dried cranberries and its Cranberry Classic juice drink.
Peter Wyman, president of Ocean Spray International, said the move put the company "in the epicentre of the largest consumer base in the world".
He added: We have been selling select products through designated retail outlets on Tmall Global for a while now, and we've seen strong demand from Chinese consumers. Working directly with Alibaba will enable us to tell our brand story, introduce the latest product innovations and connect directly with Alibaba's consumer base of 367 million annual buyers."