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September 5, 2018

Oetker launches home delivery meals service Juit

German food group Dr Oetker has launched a frozen ready meals delivery service in its home market.

German food group Dr Oetker has launched a frozen ready meals delivery service in its home market.

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Called Juit, the service is being launched through the Ristorante owner’s Oetker Digital arm, which was set up in October 2016 to “actively supports the companies of the Oetker Group on their way into the digital future”.

It describes Juit.com as an online service that helps busy and quality-conscious people to eat easier and better in their everyday lives. 

Chefs and nutrition experts develop dishes that are hand-cooked without flavour enhancers or other additives and frozen – preserving the taste and nutrients of the fresh ingredients.

The dishes are then delivered to homes in insulated and recyclable packaging.

Customers, who can choose between a one-time or repeat service, can order a Juit box with six, eight or 12 dishes via its website. In total, there are more than 20 different Juit dishes – including vegetarian and vegan options. The range extends from curcuma chicken with couscous to vegetable curry with sweet potatoes and lentil bolognese with courgettes.

Prices for the dishes start from EUR7.92 (US$9.17) per dish. 

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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