Organic Valley, the largest organic dairy cooperative in the US, is launching a line of 100% grass-fed yogurt in single-serve cups. 

The company is rolling out Grassmilk Yogurt cups in four varieties: strawberry, wild blueberry, plain and vanilla. Organic Valley said it is targeting consumers who want a premium, healthy, convenient snack option. 

From this month, Organic Valley Grassmilk Yogurt cups will be available in natural food stores, food cooperatives and major grocery chains throughout the US with a SRP of US$1.69.

The organic yogurt line is made using milk from cows that only eat grass. “Feeding our cows organic grass 100% of the time produces the highest quality milk and ensures our dairy cows lead longer, healthier lives–all while improving the health of the land,” said Wisconsin Organic Valley farmer-owner Kevin Jahnke.

In just-food’s recent analysis of natural food trends expanding into the mainstream, grass-fed was identified as a key trend for meat and dairy products in the US.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.