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November 10, 2020

Orior outlines new strategy with provision for bolt-on acquisitions

Orior has outlined a five-year strategy for the Switzerland-based food producer, which as well as new financial targets includes a provision for acquisitions.

By Dean Best

Orior has outlined a five-year strategy for the Switzerland-based food producer, which as well as new financial targets includes a provision for acquisitions.

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The Orior 2025 Strategy, which has been delayed by the pandemic features shorter-term goals around food trends to reflect the “new normal” from the coronavirus pandemic and includes a decentralised business model for the Zurich-headquartered company’s individual operations.

With a portfolio ranging from meat products, seafood, pasta and ready-meals to meat alternatives, Orior said it “remains open to smaller bolt-on transactions, acquisitions and corporate alliances”, within its M&A strategy.

“Taking into consideration the stated goal of sustained improvement in balance sheet quality, the focus here – at least during the initial phase of the five-year strategy period – will be on smaller transactions that strengthen and/or round out the core business of the existing competence centres,” Orior said.

And having seen organic revenues fall 1.9% last year, compared to a 2.1% increase in 2018, the owner of the Happy Vegi Butcher plant-based brand has laid out an objective to achieve annual growth rates of 2% to 4% through the course of the five-year period.

Orior is also targeting “an annual absolute increase” in EBITDA and an associated margin in excess of 10%. It is also aiming for a net debt/EBITDA ratio of less than 2.5 times and a “steady increase in the absolute dividend”. 

Last year, Orior posted sales of CHF596.4m (US$651.2m), an increase on a reported basis of 3.4%, EBITDA of CHF61m, which was up 4.2%, and a margin of 10.2%. It paid a dividend of CHF2.32 a share. And the company’s net debt/EBITDA ratio stood at 2.47 times.

“Ultimately, a financially strong and resilient foundation provides the best possible means of ensuring operational agility,” Orior said, adding that “sustainability is being anchored more deeply throughout the company”.

It continued: “In its overarching goals, Orior affirms its commitment to sustainable and profitable growth as well as to its unique business model with a decentralised corporate structure. Orior aims to thrill consumers with its power of innovation, celebrated across a diverse range of brands, concepts and product worlds. ORIOR embraces clearly defined, responsible management roles, entrepreneurship, and strong values.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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