Orkla launches Paulúns Supermix in Sweden

Orkla aims to fill what it believes to be a “gap” in the market with the launch of Paulúns Supermix in Sweden.

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“There has been a gap for a natural and good alternative to plain rice and pasta on the shelves that we can fill,” Orkla Foods Sweden marketing manager Nina Sandström suggested. “Paulúns Supermix is an exciting blend of beneficial ingredients that contain less carbohydrates than pasta and rice and is also easier to cook than other options with just beans and lentils.”

The range includes three varieties: red rice with green lentils, quinoa, brown rice and pumpkin seeds; brown rice with black eyed beans, quinoa and sunflower seeds; and red rice with mung beans, oats, brown rice and sunflower seeds.

Orkla stressed that the range is simple to prepare – it is ready after it has been boiled for 20 minutes – and it is also high in protein.

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData