Murry’s, a US manufacturer of French toast products, has acquired US peer Bake Crafters for an undisclosed sum.

Maryland-based Murry’s, owned by US private-equity firm Encore Consumer Capital, has an existing relationship with Tennessee’s Bake Crafters, which makes products including pizza, muffins and apple fritter buns.

Murry’s and Bake Crafters supply the foodservice channel. Murry’s additionally sells products in the retail channel on a private-label basis.

Murry’s chairman Ira Mendelson said: “Bake Crafters has been an important partner of Murry’s for over 15 years and I’m excited to see what we can accomplish working together.”

Kate Wallman, managing director of Encore Consumer Capital, added: “We’re excited to have completed this transaction. Bake Crafters represents a highly strategic acquisition for Murry’s.”

Encore Consumer Capital acquired Murry’s in 2019, partnering with then owner Mendelson. Alongside the deal, it has also announced the hiring of Jeff Ahlers as CEO of Murry’s. Ahlers, who joined Murry’s in June, was most recently CEO of La Tortilla Factory in California.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Wallman said: “We look forward to the next chapter of growth at Murry’s under Jeff’s leadership.”

Across the food and drinks sectors, Encore Consumer Capital’s investment portfolio includes gluten-free companies Ancient Harvest and Pamela’s, as well as organic-foods business Navitas Organics and drinks co-manufacturer Lion Beverage.

For more news and insight on food-industry M&A, click here