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October 26, 2021

PepsiCo invests in “data and digital jobs”

The US food and beverage giant is opening two “digital hubs” to help the company in areas such as efficiency and innovation.

PepsiCo is to open two “digital hubs” as part of efforts to increase efficiency and improve the way the US food and beverage giant innovates.

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Dallas and Barcelona are the locations for the Quaker cereal owner’s new sites, moves that will create what the company called “more than 500 new, high-calibre data and digital jobs”. Around 400 of those positions will be in Barcelona.

In a statement issued by PepsiCo’s Spanish business, Athina Kanioura, the group’s global chief strategy and transformation officer, said the Barcelona office “will allow PepsiCo to promote its digitisation agenda, capture new opportunities, introduce changes in the ways of working, and address common challenges in organisations such as reducing operating costs, improving time to market, accelerating innovation, developing customer experience and increasing organisational efficiency”.

In the statement, PepsiCo said the site “will influence the way of reinventing the planning, manufacturing, distribution and sale” of its products.

The company pointed, for example, to the use of “artificial intelligence and different sources of information to estimate demand for different time horizons”, which it argued will allow it “to optimise processes and be much more efficient throughout the value chain”.

For the Barcelona site, PepsiCo is looking to recruit for positions including data scientists and machine learning engineers. So far, 45 staff have joined.

The hub in the Catalan city will be what PepsiCo called “a centre of excellence for PepsiCo global digitalisation priority programmes”. Part of the team linked to the Barcelona hub will be based further west in the Basque city of Vitoria “in order to diversify talent”, the Lay’s snack maker said.

It added the Dallas site would “support the development of global solutions” with “a primary focus” on meeting the company’s businesses in North America.

Just Food asked for more detail but the company declined to comment.

PepsiCo said the setting up of the hubs will help the company move “closer to a future vision where customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilise predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency”.

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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