PepsiCo has launched a product under its Lay's potato chip brand in India.

Lay's Maxx, will be available in two flavours, Sizzling Barbecue and Macho Chilli at INR15 and INR30 each.

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The target audience for the snacks is "young males", PepsiCo said.

Rajiv Mathrani, director and category marketing head for PepsiCo's snacks business in India, added: "Lay's Maxx is one of our most differentiated global offerings and we are delighted to bring this to the Indian consumers. Lay's Maxx offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors – Macho Chilli and Sizzling Barbeque. Lay's Maxx is sure to give the consumers a powerful and never before taste experience."