PepsiCo has revealed it could look to acquire a stake in one of the companies it is backing with its recently-launched incubator programme in Europe.

The US food and drinks giant today (15 June) named the eight fledgling companies it has chosen to back through its “nutrition greenhouse”, which it launched in April.

All eight companies will receive a EUR25,000 grant and six months of advice from PepsiCo executives on how to “accelerate” the growth of their businesses, the US food and drinks giant said. At the end of the programme, one of the eight will get an extra EUR100,000. PepsiCo said the company would have shown “the most breakthrough market approach, that is both sustainable and scalable”.

Asked if PepsiCo receives a stake in the companies as part of the scheme, a spokesperson said: “For the recipient of the EUR100,000, PepsiCo will have exclusive rights for a period of six months after award of the prize to make an equity investment on mutually agreed terms. There are no conditions for the EUR25,000 awards.”

UK ready-meals maker Fit Kitchen, Dutch tortilla wrap company No Fairytales and Spanish proteins supplier Divingmar are among seven food businesses and one drinks group that will join PepsiCo’s “nutrition greenhouse”.

Juan Ignacio Amat, the vice president for nutrition within PepsiCo’s operations in western Europe and sub-Saharan Africa, said: “We were an early mover in the health and wellness space 20-plus years ago and we keep learning every day. Our nutrition greenhouse programme will create a collaborative space with eight companies that also have an eye towards the future of the food and beverage industry.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Additional reporting by Lucy Britner.