PepsiCo has chosen to back fledgling food and ingredient suppliers in six European markets through its new “incubator” programme.

UK ready-meals maker Fit Kitchen, Dutch tortilla wrap company No Fairytales and Spanish proteins supplier Divingmar are among seven food businesses and one drinks group that will join PepsiCo’s “nutrition greenhouse”.

All eight companies will receive a EUR25,000 grant and six months of advice from PepsiCo executives on how to “accelerate” the growth of their businesses, the US food and drinks giant said. At the end of the programme, one of the eight will get an extra EUR100,000.

PepsiCo said the eight companies, which also include UK oils supplier Erbology, Swiss cooking sauces maker Frecious, a French maker of snacks from insects, Jiminis, plus a German supplier of “superfood” mixes Your Superfoods, were chosen for “their product and brand qualities, focus on consumer health, scalable business model and uniqueness in the market”.

Juan Ignacio Amat, the vice president for nutrition within PepsiCo’s operations in western Europe and sub-Saharan Africa, said: “We were an early mover in the health and wellness space 20-plus years ago and we keep learning every day. Our nutrition greenhouse programme will create a collaborative space with eight companies that also have an eye towards the future of the food and beverage industry.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.