Food and drinks giant PepsiCo is offering Paris consumers the chance to purchase two of its products in reusable containers as part of a market trial for the new eco-friendly shopping platform, Loop.
Quaker Cruesli Chocolat Noir and Tropicana Orange Juice are involved in the Loop trial.
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Operated by global recycling organisation Terracycle and announced earlier this year, Loop involves online ordering of consumer goods, which are delivered to homes in reusable containers, then collected for professional cleaning and reuse. The trial will be open to consumers in the Paris metro area from today (15 May).
Loop is said to be the first service to offer major brands in reusable and returnable packaging – which is designed to be robust enough for multiple re-orders – with PepsiCo announced as a key signatory to the initiative, along with Mondelez, Nestle, Unilever and Danone, back in January.
Bruno Thevenin, general manager, PepsiCo France, said: “The Loop system really is about testing a possible model for reinventing packaging, which is a key area of focus for PepsiCo as we look to reduce, reuse and rethink our plastic packaging.
“During the trial we hope to gain valuable insights into how consumers adopt Loop and to understand what is needed to make this a long-term and mainstream solution that could help reduce packaging waste and make a meaningful change in how people interact with our products.”
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By GlobalData
