US poultry processor Perdue Farms is extending its antibiotic-free poultry aim to now cover all of its value-added chicken products sold in grocery and foodservice in the US.

In July last year Perdue announced it planned to eliminate all antibiotics from its chicken production and launched a full range of No Antibiotics Ever chicken products into mainline distribution.

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Today (26 February) the firm said it was converting all of its value added chicken products to No Antibiotics Ever, providing consumers with a choice in the fresh, refrigerated and frozen categories. 

The conversion at a retail level includes all Perdue brand heat-and-eat pre-seasoned chicken items such as retail nuggets, strips and grilled strips.

At a foodservice level the conversion will mean more than 150 No Antibiotics Ever menu items are available to independent operators through foodservice distributors across the country. 

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Eric Christianson, senior vice president of marketing and innovation, said: “The combination of converting our everyday, go-to Perdue products to No Antibiotics Ever, along with our No Antibiotics Ever foodservice offerings, represents a significant transformation in the market. We’re raising the bar on the choices consumers can expect right now.”

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Perdue said two-thirds of its chickens are now raised without antibiotics of any kind, up from 50% six months ago.

“The No Antibiotics Ever distinction is very important to us,” said chairman Jim Perdue. “That claim is transparent and absolutely clear to consumers: no antibiotics of any kind, at any time. Consumers have a number of concerns around antibiotic use, and they deserve products that address all those concerns with a promise they can trust.”