Confectionery giant Perfetti Van Melle has added to the range of products sold under its Chupa Chups brand in India with the launch of products available in other markets.

The Europe-based company has launched two “soft candy” lines – Sour Belt and Sour Bites – that the group said would help it create a new segment in India’s confectionery sector.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Rohit Kapoor, Perfetti Van Melle’s marketing director in India, said: “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. These offerings also provide us a perfect opportunity to carve out a new sweet-sour segment in the confectionery market.”

The Sour Belt is sold in two pack formats. A single pack is available in two flavours – strawberry and mango – at INR5 (US$0.07). The product is also available in eight-piece tray pack, contains multi-coloured, mixed fruit-flavoured belts. The tray pack is priced at INR30. The mixed fruit-flavoured Sour Bites are available in a bag at INR10 and a larger pack at INR30.

Perfetti Van Melle launched the Chupa Chups brand in India this summer, rolling out a range of filled lollipops.

See Also:

Ramesh Jayaraman, the managing director of Perfetti Van Melle’s Indian business, had “received a very positive response from consumers”. Jayaraman added: “With this launch now of Sour Bites and Belts, we are raising the innovation bar further. Substantial investment has been made in the manufacturing line, and we are delighted once more to be the first in India to bring a major innovation to the market. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.”  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.