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August 10, 2016updated 10 Apr 2021 5:43pm

Perfetti Van Melle launches Chupa Chups in India

Confectionery giant Perfetti Van Melle launches one of its flagship brands, Chupa Chups, in India.

By Dean Best

Confectionery giant Perfetti Van Melle launches one of its flagship brands, Chupa Chups, in India.

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Perfetti Van Melle said it was targeting “the burgeoning lollipop market” in India. It is selling Chupa Chups bubble gum-filled lollipops in two flavours – strawberry and cherry. The products priced at INR5.

The company will support the launch of the lollipops with an “aggressive” marketing campaign starting at the end of August, Rohit Kapoor, marketing director for Perfetti Van Melle in India, said in a statement. “The brand will offer a truly differentiated experience to the consumers and would help develop the lollipop category further,” Kapoor added.

Perfetti Van Melle is manufacturing the Chupa Chups on sale in India at its site in the town of Manesar, 40 kilometres south-west of New Delhi.

In a statement, Ramesh Jayaraman, managing director of Perfetti Van Melle’s Indian business said: “Chupa Chups is one of our global power brands. India is a key market for us and we have decided to bring this popular brand to India. This is an important moment for us, as we plan to manufacture the product in India and wish to offer our consumers fun in the trademark Chupa Chups style. The unique bubble-gum filled lollipops have been specially created for our discerning Indian consumers.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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