Unilever is launching a range of Chupa Chups branded ice creams under license from Perfetti van Melle.
The range includes Chupa Chups Calippo Shots in two flavours: cherry banana and cola lemon. Products will launch across western Europe this spring.
Marta Ballesteros, senior brand manager, licensing at Chupa Chups, said that the new products would leverage Chupa Chups strong connection with consumers. “Chupa Chups as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years.”
She continued: “Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”
The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk. Lisa Reiner, MD of Beanstalk Europe & Asia Pacific, added that Unilever was an “ideal” partner to help expand the brand in the frozen aisle. “We are delighted to welcome such a significant player as Unilever to the Chupa Chups licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups’ distinguishable brand equities and flavours into the ice cream category,” she commented.