Pladis, the international snacks arm of Turkey’s Yildiz Holding, has appointed a new chief executive officer in the shape of Salman Amin.

A former PepsiCo executive, Amin has extensive experience in the international food and drink sector.

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Amin’s most recent role was as global chief operating officer in the global commercial division at US conglomerate SC Johnson & Son, which specialises in household cleaning products. Piror to that, Amin was PepsiCo’s chief marketing officer. 

He is said to have led the company’s move to front-of-pack labelling in the UK and played an important role in expanding the PepsiCo snacks portfolio globally with brands like Lay’s and Doritos.

Amin takes up his new role with the owner of McVitie’s and BN biscuits next month. He replaces Cem Karakas who stepped down in September.

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Murat Ulker, chairman of Yildiz Holding, said: “Pladis is just over two years old and already we’re fast becoming a global snacking leader. With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.”

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At Pladis, Amin will be accountable for all the categories and geographies of the company, including Europe, the US and the Far East.

He said: “I’ve built a career on seeking out opportunities to rewrite the rules, diversify and be part of consumer evolution. At Pladis we have the opportunity to make our local favourites global stars, and share the heritage of our biscuits and confectionery with the world.”