Croatia-based food group Podravka has opened an office in Dubai to manage its operations in the Middle East and north Africa.

The office is located in the Jebel Ali Free Zone (JAFZA). Podravka said the new facility reduces management complexity and increases its focus on creating additional demand and opportunities for its products internationally.

The office will be managed by Nermin Salman, previously the regional manager of European home appliance manufacturer, Gorenje.