Croatian food-to-pharma group Podravka is looking to start selling products in China through new local offices by the third quarter of the year.

Podravka is to set up an office in Beijing, as part of ongoing plans to expand its business internationally. The company has also finalised plans for an office in the Tanzanian city of Dar es Salaam.

The moves are the latest investments outside Croatia for a business looking to expand internationally. Earlier this month, Podravka opened an office in Dubai to manage its operations in the Middle East and north Africa.

"The strategy of the Podravka Group is further internationalisation and we find the regions of MENA, Africa and China to be very potent ones," a spokesperson said.

Podravka had "in the past" sold products in Jordan, Egypt, Libya and Cameroon, the spokesperson noted but the offices in Dubai and Dar es Salaam mark fresh moves into the region.

"[The] subsidiaries and representative office will be in charge of developing our business on those markets, mostly aimed at selling and promoting our products, and we expect to start selling our products in the second and third quarter this year," the spokesperson added

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.