Poland’s two key domestic confectionary players have started negotiations to launch a joint venture, which would between them control 10% of the country’s robust confectionary market, one of the largest in Europe.
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The companies Jutrzenka and Mieszko want to compete more effectively with multinational competitors Nestlé, Cadbury and Jacobs Suchard, which currently control 80% of Poland’s confectionary market.
If the talks fail, Mieszko could be bought by Israel’s Elite, which wants to buy 47% of its shares.
By Beata Plonka, just-food.com correspondent
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