Portuguese conglomerate Sonae plans to rebrand its Modelo hypermarkets under the Continente brand.
Just-food understands that the retailer plans to announce the move as part of a strategic update on 14 March.
The retailer recently announced plans to launch a franchised supermarket chain called ‘Meu Super’ (My Supermarket), to be based predominantly in residential areas.
The retailer operates some 120 Modelo stores in Portugal.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
