Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 21, 2015updated 07 Apr 2021 1:12pm

Premier launches Mugfull in Batchelors push

Premier Foods is to launch low-fat soup sub-brand Batchelors Mugfull as part of wider plans for the Batchelors range in the UK.

By Beth Wright

Premier Foods plc is to launch low-fat soup sub-brand Batchelors Mugfull as part of wider plans for the Batchelors range in the UK.

The company has developed four flavours – including Bolognese Flavour Pasta and Tikka Flavour Rice – for the Mugfull line, which contains less than 2% fat.

Jess Ali, Batchelors brand director, said the soups would "provide a more exciting lunchtime alternative to a sandwich or thin soup".

Batchelors Mugfull will carry an RRP of GBP0.80, with an offer of three packets for GBP2.

Meanwhile, Premier has changed the recipes for its Batchelors Deli Box range. It said the products "now contain thicker and more noodles in order to give shoppers a more satisfying and filling eat".

It has also added a Steak & Ale Pie limited-edition flavour to its Super Noodles line.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
VEGA level and pressure instrumentation for the food industry

Related Companies

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU