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August 15, 2016updated 10 Apr 2021 5:40pm

Premier launches premium Paxo stuffing brand

Premier Foods plc has added a premium Sensational Stuffing line to its Paxo stuffing range.

Premier Foods plc has added a premium Sensational Stuffing line to its Paxo stuffing range.

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Sensational Stuffing, made with “speciality breads such as focaccia and ciabatta”, is the first new offering in six years to accompany traditional roast meat dinners, Premier said.

The product is available in four flavours – Lemon, Rosemary & Thyme with Ciabatta; Pink Lady Apple, Sage & Red Onion with Focaccia; Roasted Garlic, Red Onion & Rosemary with Sourdough and Rosemary, Mint & Shallot with Farmhouse Breadcrumbs. 

Premier, meanwhile, has added three flavours to its existing Paxo stuffing range include Mushroom & Onion for Beef, Onion & Leek for Pork and Garlic & Thyme for Chicken. Premier said the flavours will be sign posted in packaging colours aligned with Premier’s iconic Bisto and Oxo brands – red for beef, blue for pork and yellow for chicken.

Premier’s brand director for flavouring and seasonings Helen Touchais said: “Our ambition is to significantly increase the size of the stuffing sector in the next five years with our new brand innovation and improved core range.”

Touchais said while stuffing is a popular side dish for roast chicken, there is “a huge opportunity to increase sales by encouraging people to serve it alongside other meat dishes”. She added: “The roast dinner occasion is currently in growth at 0.6% year on year, with roast beef driving this increase, demonstrating the consumer appetite for a traditional family meal.” 

Earlier this month, Premier announced that it had developed ready-to-use gravy sauces under the Bisto brand in the UK in a bid to target consumers wanting more convenient products.

In July, Premier said it would be stepping up its marketing investment this year and expected to the group expects to invest between GBP42-44m (US$54m-56.7m) in consumer marketing versus GBP36m last year.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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