The Muller brand was the UK’s supermarkets’ most promoted brand for a second month running, according to just-food’s Promo Tracker.
In keeping with figures from April, just over 90% of the yoghurt brand’s SKUs were on promotion last month.
Go deeper with GlobalData
The Promo Tracker, whose exclusive data is supplied by mySupermarket-Insights.co.uk, showed that in May, Danone’s Activia brand also remained in the second-place spot with 86.9% of SKUs on promotion.
Pringles, on 78%, Northern Foods’ pizza brand Goodfella’s, on 72.7% and Mars Inc-owned Seeds of Change on 71.6% made up the rest of the top five discounted brands.
The just-food Promo Tracker shows the most-promoted food brands and food categories in a calendar month at the four food retailers monitored by mySupermarket-Insights.co.uk – Tesco, Asda, Sainsbury’s and Ocado.
The data showed that Tesco led the way in the highest percentage of discounted SKUs with 35.6%, up from 32.2% last month. Sainsbury’s followed on 27%.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe UK food industry’s most promoted category was cooked, prepared meat & poultry on 53.4%, followed by yoghurts on 52.9%.
| Brands | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Muller | 90.4 | £0.30 |
| Actimel | 86.9 | £0.54 |
| Pringles | 78.0 | £0.65 |
| Goodfella’s | 72.7 | £0.73 |
| Seeds of Change | 71.6 | £0.51 |
| ASDA Fresh Tastes | 71.5 | £0.43 |
| Rachel’s | 70.6 | £0.22 |
| Activia | 69.6 | £0.17 |
| Ben & Jerry’s | 64.8 | £0.90 |
| Walkers | 64.3 | £0.30 |
| Seabrook | 62.0 | £0.21 |
| Kingsmill | 62.0 | £0.20 |
| Tilda | 61.6 | £0.50 |
| Plum Baby | 58.1 | £0.65 |
| Tesco Italian | 56.1 | £0.47 |
| Wall’s (Ice Cream) | 56.0 | £1.05 |
| Hellmann’s | 55.3 | £0.66 |
| Green & Black’s | 53.9 | £0.65 |
| Benecol | 53.8 | £0.15 |
| Bernard Matthews | 52.9 | £0.56 |
| Categories | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Cooked, Prepared Meat & Poultry | 53.4 | £0.53 |
| Yogurts | 52.9 | £0.25 |
| Frozen Pizza & Breads | 43.9 | £0.53 |
| Baby Food & Snacks | 47.6 | £0.25 |
| Snack Meals | 37.7 | £0.18 |
| Chilled Desserts | 36.3 | £0.23 |
| Frozen Desserts & Fruit | 37.3 | £0.45 |
| Sausages & Burgers | 36.4 | £0.45 |
| Crisps & Snacks | 38.8 | £0.38 |
| Boxed Chocolates | 10.4 | £1.64 |
| Pasta Sauce | 36.4 | £0.34 |
| Chocolate Bags, Bars & Multipacks | 32.1 | £0.30 |
| Frozen Vegetarian | 29.7 | £0.38 |
| Frozen Ready Meals | 30.4 | £0.51 |
| Ice Cream | 37.9 | £0.84 |
| Frozen Poultry | 29.6 | £0.64 |
| Fresh Pizza & Breads | 43.9 | £0.53 |
| Fresh Pasta & Pasta Sauce | 36.3 | £0.35 |
| Bacon | 27.8 | £0.68 |
| Pies & Quiches | 24.0 | £0.34 |
| Fruit | 31.9 | £0.63 |
| Frozen Fish & Seafood | 32.6 | £0.98 |
| Stock, Sauce Mix & Gravy | 17.6 | £0.16 |
| Block Chocolate | 21.7 | £0.39 |
| Rolls & Bagels | 29.2 | £0.20 |
| Cheese Snacks | 28.6 | £0.44 |
| Rice, Pulses & Grain | 24.4 | £0.32 |
| Frozen Meat | 35.5 | £0.38 |
| Breakfast Cereals | 25.0 | £0.58 |
| Sweets | 20.3 | £0.14 |
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 31606 | 11239 | 35.6 | £0.88 |
| Sainsbury’s | 22921 | 6192 | 27.0 | £1.05 |
| ASDA | 27204 | 6104 | 22.4 | £0.50 |
| Ocado | 19004 | 3214 | 16.9 | £0.77 |
