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October 5, 2011

Promo Tracker: Tesco, Asda, Ocado up promotions

Tesco, Asda and Ocado increased the number of promotions they had on offer in September, according to data from the latest just-food Promo Tracker.

Tesco, Asda and Ocado increased the number of promotions they had on offer in September, according to data from the latest just-food Promo Tracker.

Sainsbury’s was the only UK retailer of the four monitored by the tracker to run fewer promotions in September than a month earlier.

However, the data, compiled in association with mysupermarket-insights.co.uk, showed that the proportion of SKUs on sale at Tesco fell during September. The average saving per promotion at Tesco was also lower.

At Asda, the UK’s second-largest retailer, both the proportion of SKUs on offer and the average saving per promotion increased.

Meanwhile, at Ocado, while the percentage of lines on promotion increased, the saving on offer fell.

The proportion of SKUs on promotion at Sainsbury’s fell as did the average saving of its discounts.

Baby food and snacks was the most-prmoted category during September, data from the tracker showed. Three of the top-ten most-promoted brands, Organix, Hipp and Plum Baby, were baby-food brands.

Organic brand Daylesford was the most-promoted brand in September, with 100% of its SKUs on offer.

Supermarket Total number of SKUs Number of Promos % of all SKUs on promo Average saving per promo
Tesco 39864 15315 38.42 £0.84
Asda 29839 7257 24.32 £0.62
Sainsbury’s 24216 9027 37.28 £1.04
Ocado 19852 5636 28.39 £1
Category % of all SKUs on promo Average saving per promo
Baby Food & Snacks 76.52 £0.36
Frozen Pizza & Breads 63.68 £0.45
Yogurt & Milk Drinks 58.1 £0.56
Yogurts 56.28 £0.32
Chilled Desserts 50.95 £0.31
Frozen Vegetarian 50.42 £0.48
Crisps 50.16 £0.49
Cooked, Prepared Meat & Poultry 44.44 £0.58
Chocolate Biscuits 44.4 £0.51
Snack Meals 41.6 £0.25
Cheese Snacks 41.52 £0.64
Chocolate Bags, Bars & Multipacks 41.13 £0.39
Sausages & Burgers 40.97 £0.48
Pasta Sauce 40.57 £0.64
Fresh Pizza & Chilled Bread 40.09 £0.65
Tinned Soup 40 £0.22
Frozen Fish & Seafood 39.59 £0.94
Ice Cream 38.3 £0.81
Fruit 37.83 £0.53
Fresh Vegetarian Food 37.42 £0.63
Brand % of all SKUs on promo Average saving per promo
Daylesford 100 £0.7
Actimel 92.1 £0.69
Muller 86.9 £0.36
Activia 84.5 £0.25
Organix 83.9 £0.39
Hipp 83 £0.35
Plum Baby 80 £0.58
Campbell’s (Soup & Mixes) 79.4 £0.23
Tilda 78.1 £0.4
Bassett’s 75.8 £1.29
Benecol 75.4 £0.59
Quaker 72.4 £0.37
Rachel’s 72.2 £0.29
Walkers (Crisps, Snacks & Dips) 71 £0.45
Cow & Gate 70.8 £0.24
Batchelors 68.6 £0.18
Tesco Italian 67.2 £0.34
Kettle 64.6 £0.5
Green & Black’s 63.3 £0.69
Fox’s (Biscuits) 61.5 £0.74

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