US snack maker Pure Foods announced it has acquired rights to the Guiltless Gourmet brand on Friday (29 January) as it celebrated the opening of its new US$22m headquarters and manufacturing site in Kingsport, Tennessee.

The 88,000 manufacturing facility will produce nutrient-dense and reduced fat snacks for distribution in Canada, the US and Mexico, the company said. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Pure Foods, which uses only GMO-free ingredients, said the new facility offered “industry-unique” technologies that enable it to integrate fresh fruit and vegetables into snack items while also preserving 95% of the nutrient value. 

“Today marks an exciting new chapter for Pure Foods with the opening of this flagship venue,” said John Frostad, president and CEO of Pure Foods. “This is a one-of-a-kind facility, built to handle novel ingredients and deliver smart, delicious snacks. We look forward to the opportunities this location affords us for providing healthier snack choices to North American consumers.”

Pure Foods said it had acquired the licence for the Guiltless Gourmet brand of baked tortilla chips from kosher food group The Manischewitz Company. The deal complements Pure Foods’ family of gluten-free, non-GMO verified snacks, Pure Foods suggested. 

Pure Foods projected it would hire 50-75 employees in the first year working in management, production, and research and development. Over a five-year span that number may expand to approximately 275 employees, the group added. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“There’s a sizeable and rapidly evolving market for healthier, nutrient-dense snacks,” Frostad added. “It’s exciting to know that in Kingsport, we have a versatile facility that meets this growing demand and equips us to look ahead to future trends.”

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now