Last week, just-food grilled a number of top executives on their growth plans and strategy for the future. Fonterra CFO Jonathan Mason told how the New Zealand dairy giant is exploiting increased demand for dairy in emerging markets. The head of Emmi‘s international business talked about international sales targets. And Divine Chocolate’s commercial director told us about how it is facing pressure on Fairtrade specialists. Elsewhere, M&A also featured last week, with Rhône Capital taking control of CSM’s bakery business.
“If you look at how we’ve done – 11% volume growth in Latin America is a very good number, 13% volume growth in Asia and the Middle East is a very good number. The markets aren’t growing this fast. We’re growing faster than the markets” – Fonterra CFO Jonathan Mason outlines how the New Zealand dairy giant is faring in key emerging markets.
“We expect to be there within the next three years more or less, give and take, because you can tell from the figures, anticipating that the acquisitions of Kaiku and Diprola will further strengthen our international growth in the first half of 2013, that we will develop nicely now” – Matthias Kunz, the head of Emmi’s international business, hints the company could see 50% of its sales come from outside Switzerland by the end of 2016 but insists it will develop the “right way” rather than strive to hit a target for its own sake.
“The Fairtrade Foundation will tell you numbers and awareness are growing but I think when money is tight, people revert to type a little bit” – Divine Chocolate commercial director David Francis admits the firm is feeling an impact from the entrance of Cadbury, Nestle and Mars into Fairtrade chocolate.
“Fresh pasta is available in Europe but in America the distribution of fresh is much more complicated because of the size of the country and the concentration of the size of the population” – Manuel Gonzalez de Luna, Ebro Foods’ director of investor relations, explains the difficulties of the company launching fresh pasta in the US.
“We see significant opportunities to help Freybe grow its business and brand by leveraging both our deli meat platform’s sales and marketing infrastructure as well as our proprietary distribution networks in the foodservice and retail channels” – the CEO of Premium Brands Holdings, George Paleologou, explains the rationale behind its acquisition of Freybe.
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“We will persevere to bring British consumers the choice they deserve in the yoghurt aisle and remain deeply committed to giving our loyal UK fans even more great Chobani products and flavours” – A spokesperson for Chobani says it remains “unwavering” in its interpretation of the term ‘Greek yoghurt’, despite losing a UK court battle.
“Those people who conduct fraud don’t give any thought to the individuals who suffer because of the skullduggery that goes on” – Professor Chris Elliot, director of the new Institute for Global Food Security (IGFS) at Queen’s University Belfast, says it was “just by luck” the horsemeat scandal related only to the fraudulent use of an apparently safe raw material.
“We look forward to building on the foundation of the bakery supplies businesses’ product innovation capabilities, valued customer relationships and skilled workforce, and to support existing management in its global growth” – Steven Langman, MD of Rhône Capital, said the investment vehicle aims to support the global growth of its recently acquired European and North American bakery businesses from CSM.
“The Green Giant brand has been a fixture in the grocery store for nearly 100 years but this is the first time consumers will find us in the snacks aisle” – Michelle Barbeau, marketing manager for Green Giant snacks at General Mills, on the firm’s launch into snacks.