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July 23, 2009

RUSSIA: Heat on in Russian ice cream market

The battle for Russia’s lucrative ice cream market has heated up, with Unilever opening one ice cream factory after another, forcing its key opponents to take counter-measures.

The battle for Russia’s lucrative ice cream market has heated up, with Unilever opening one ice cream factory after another, forcing its key opponents to take counter-measures.


Unilever’s main competitor, Switzerland-based Nestle, is also seeking new ways to expand its presence in the ice cream segment.


“We are planning to expand our presence in the Russian [ice cream] market by increasing the distribution and supply of new tastes and products to consumers,” said Nestlé spokesperson Marina Zubareva.


Currently, Unilever’s Inmarko has a 16.2% market share, while Russian firm Talosto accounts for 11.7% of sales, followed by Nestle with an 11.1% share.

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