Pyaterochka has begun an overhaul of its discount stores, including revamping its image through updated marketing.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to a report in Russian daily the Kommersant, the move includes refurbishing stores and altering the product mix. The company will launch a new advertising slogan at the end of the month.
Pyaterochka intends to invest US$20m in reinventing itself, the paper said, citing the company.
