Pesto maker Sacla is launching three recipe base sauces in the UK: Barolo, Cacciatora and Puttanesca.
The company said the innovation is targeting the "create" category as a time-saving meal solution. Sales in the category are currently worth GBP44m (US$67.2m) and are growing at 0.9% year-on-year, the company said. Sacla holds a 57.1% market share and is growing ahead of the market at 6.4% per annum, the Italian food maker added.
"The launch of our new recipe base range brings further authentic Italian diversification to the create category whilst meeting the demands of our ever loyal consumers who continually seek to advance their culinary skills by wanting to create real Italian main meal dishes at home," Clare Blampied, Sacla UK MD, said.