Samworth Brothers, one of the UK’s largest suppliers of food-to-go products, has picked up the Urban Eat sandwich business from the now defunct Adelie Foods.

Leicester-based Samworth Brothers, which operates in the branded and private-label segments, would not disclose the price tag for the Urban Eat line.

Food-to-go business Adelie Foods called in administrators in May after Covid-19 wrecked havoc on its sales. In June, the appointed administrator, Deloitte Touche, said it could not find a buyer for Adelie as a “going concern”. Rival businesses Bakkavor and Greencore, both present in private-label, had reportedly been approached by Adelie as potential buyers. Those firms declined to comment at the time.

Samworth Brothers said in a statement: “Samworth Brothers has acquired the Urban Eat brand from the administrators of Adelie Foods Ltd. and  Adelie Hold Co. UK. Samworth Brothers already has a good presence in food-to-go. This gives us the opportunity to develop our proposition further.”  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData