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September 14, 2017

Schwan’s invests US$5m in baby food delivery firm Raised Real

US baby meal delivery startup Raised Real has received a US$5m cash injection from Schwan's Company and will use the funds to boost growth and expand national distribution by the end of the year.

By Simon Harvey

US baby meal delivery startup Raised Real has received a US$5m cash injection from Schwan’s Company and will use the funds to boost growth and expand national distribution by the end of the year.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Raised Real was founded by Santiago Merea, the former CEO of Orange Chef, and Steven Kontz, who was CFO at the same firm, along with Michelle Davenport. The company takes the stress away from parents having to prepare homemade meals, and uses plant-based ingredients sourced from organically-certified farms, according to a statement on 12 September.

Each recipe is crafted by Davenport and aims to use fruits, vegetables and micro-nutrients that are beneficial to children in their early development.

Subscription-based Raised Real is focused on the growth of its in-house team and overall reach in its “first year of business”. It delivers nutritious and organic baby food on the West Coast to five states and wants to expand further.

Schwan’s CEO Dimitrios Smyrnios said in relation to Raised Real, that “we believe in their vision of delivering the best in homemade baby food, as we were the pioneers of direct-to-consumer food delivery when Schwan’s got its start in 1952”.

“Partnering with Schwan’s will help reach that goals much faster,” said Davenport. “Schwan’s trusted expertise and supply chain will be very instrumental as we scale our company.” 

Related Companies

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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