France’s Casino Group has announced it will open stores in Serbia after signing a partnership deal with the country’s Sodibal.

The alliance allows for Casino to promote its brand name across the Balkans region, via the opening of stores and the import of Casino-branded products, it said today (11 January).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Financial details of the alliance were not disclosed. Casino said that it will be able to use Sodibal’s local knowledge to expand rapidly in food retail in the region.

“The first step will to expand the Casino supermarket in Serbia,” said Casino. The firm plans to open an initial seven stores in Belgrade this year, which will stock Casino products exclusively.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now