Chinese infant-formula firm Shengyuan International Group, trading as Synutra, has acquired a local competitor, Harbin Alfbeta.

Alfbeta, based in the city of Harbin in China’s northern Heilongjiang province, is the fourth baby powder company acquired by Synutra within a year. Its facilities will immediately start producing the Shengyuan Aiyiduoqi brand.

Synutra controls six Chinese companies developing, producing, packaging and marketing nutritional milk powder. It has factories in the Chinese city of Qingdao in the southern Shandong province, as well as in Brittany in northern France. The latter is now being operated by French dairy cooperative Sodiaal under an agreement that will see Synutra continue to oversee packaging.

Synutra products mainly include formula milk powder for infants, pregnant and lactating women. In recent years, Synutra has expanded its product line, successfully building its Youbo brand, consisting of Youbo milk powder for pregnant women and growth milk powder for infants and older babies.

Alfbeta claimed the takeover reflected Chinese government policy supporting consolidation and reorganisation in the infant formula sector – outlined in a May 2019 policy entitled ‘Opinions on Deepening Reform and Strengthening Food Safety Work’.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Zhang Liang, chairman and CEO of Synutra, told Chinese media that while the country’s birth rate has been falling, infant dairy product sales potential is strong given demand in China for quality products.