Encouraged by the successful introduction of rice burgers in Taiwan in February 2005, US fastfood giant McDonald’s has added them to its menu in Singapore.
Go deeper with GlobalData
Related Company Profiles
The burgers, consisting of fried slices of beef served between two rice cakes, are designed to appeal to local tastes.
Five million rice burgers were sold in the first six months after their introduction in Taiwan and it is hoped that similar levels of success will be achieved in Singapore.
“We believe that rice burgers will be a substantial product in the Singapore market because rice is a general staple here and for the rest of Asia,” Shirley Foenander, vice president of marketing and communications for McDonald’s Restaurants, told local press.
Free Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFree Report
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
You will receive an email shortly. Please check for download the Report.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.