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August 13, 2019

Smithfield Foods enters meat-free with Pure Farmland brand

Smithfield Foods becomes the latest among an array of global meat producers entering the plant-based category.

By Dean Best

Smithfield Foods becomes the latest among an array of global meat producers entering the plant-based category with the launch of a range under its Pure Farmland brand.

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The US business, owned by China’s WH Group, claims to be the world’s largest pork processor and a leader in packaged meat products in its home market. But the Virginia-based firm is now rolling out meat alternatives in the form of breakfast patties, ‘meatballs’, burgers and starters, catering to all meal occasions.

John Pauley, the company’s chief commercial officer, said: “We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right.

“With this launch, we are bringing together our expertise in creating market-leading food products, our organisational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavourful plant-based protein choices that consumers want and can afford at a great value.”

Smithfield joins the likes of Tyson Foods, Conagra Brands, Beyond Meat and Impossible Foods in joining the growing meat-less ranks in the US, along with a plethora of other global food firms, including Marfrig Global Foods and JBS in Brazil.

The line-up from Smithfield covers eight soy-based products made with natural ingredients and are dairy and gluten free. Pure Farmland plant-based protein products will be available in the fresh, refrigerated sections of grocery retailers nationwide in mid-September. 

See just-food’s round-up: Eyeing alternatives – meat companies with stakes in meat-free

Related Companies

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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