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February 8, 2021

Snacks maker Edita Food Industries adds capacity after new wafer launch

Edita Food Industries, the Egypt-based snacks maker, is adding production capacity after the recent launch of a new wafer bar.

By Dean Best

Edita Food Industries, the Egypt-based snacks maker, is adding a new production line to accommodate the recent launch of its Freska Block wafers.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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The Cairo- and London-listed company said today (8 February) it plans to invest EGP106m (US$6.7m) in its E-08 facility located in the city of 6th of October, which is part of the urban area of Cairo. 

The plant already manufactures the Freska snacks range but Edita needs additional capacity following this month’s roll out of the Freska Block, a filled wafer bar with a chocolate coating available in hazelnut cream, peanut butter and cappuccino butter.

With the investment, Edita said in a filing with the London Stock Exchange it will be able to double capacity from the start of last year to around 6,400 tons per annum. just-food is clarifying when the new line will be operational.

Another addition to the Freska range in 2019 – Freska Pops – resulted in Edita funnelling EGP14m into a new production line at the E-08 factory. 

As well as wafers, Edita also manufactures cakes, biscuits and confectionery under brands such as Todo, Molto and Bake Rolz. The company generated revenues in the 2019 financial year ended 31 December of EGP4.02bn, an increase of 6.6%. Net profit climbed 19.3% to EGP362.3m. It supplies 17 countries in the Middle East and North Africa.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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