View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
December 18, 2020

Sonoma Brands’ Peckish bought out by Egg Innovations

Egg Innovations, a US supplier of free-range eggs to the retail and foodservice channels, has acquired a snacking business associated with eggs.

By Dean Best

Egg Innovations, a US supplier of free-range eggs to the retail and foodservice channels, has acquired Peckish, a producer of egg-based snacks. 

Free Report
img

Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.

Peckish was founded in California by Jon Sebastiani, the founder and managing partner of US private-equity firm Sonoma Brands, which also owns Chef’s Cut Real Jerky Co. and Krave jerky

The company’s flagship product is Snackable Eggs and Crispy Dip, a ready-to-eat protein snack consisting of cooked eggs with herbs and nuts in a variety of combinations. They are Paleo-friendly, non-GMO and gluten-free, and are sold through Whole Foods Market.

The transaction has been conducted through an all-stock deal and Sonoma will still be involved in the Peckish business to support expansion, along with partnering with Egg Innovations to grow the latter’s flagship egg brand, Blue Sky Family Farms.

Egg Innovations was founded in 1999 by John Brunnquell, who is president and CEO of the business based in Warsaw, Indiana. 

He said in a statement: "With the acquisition of the Peckish brand, Egg Innovations continues its leadership in the premium ethical egg case. We are very excited to establish a relationship with Jon Sebastiani and Sonoma Brands, who has a career track record in brand development."

Lauren Egan, the vice president of brands and innovation at Peckish, will join Egg Innovations to head up marketing for both Peckish and Blue Sky Family Farms.

Related Companies

Free Report
img

Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food