Egg Innovations, a US supplier of free-range eggs to the retail and foodservice channels, has acquired Peckish, a producer of egg-based snacks.
Peckish was founded in California by Jon Sebastiani, the founder and managing partner of US private-equity firm Sonoma Brands, which also owns Chef’s Cut Real Jerky Co. and Krave jerky.
The company’s flagship product is Snackable Eggs and Crispy Dip, a ready-to-eat protein snack consisting of cooked eggs with herbs and nuts in a variety of combinations. They are Paleo-friendly, non-GMO and gluten-free, and are sold through Whole Foods Market.
The transaction has been conducted through an all-stock deal and Sonoma will still be involved in the Peckish business to support expansion, along with partnering with Egg Innovations to grow the latter’s flagship egg brand, Blue Sky Family Farms.
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Egg Innovations was founded in 1999 by John Brunnquell, who is president and CEO of the business based in Warsaw, Indiana.
He said in a statement: "With the acquisition of the Peckish brand, Egg Innovations continues its leadership in the premium ethical egg case. We are very excited to establish a relationship with Jon Sebastiani and Sonoma Brands, who has a career track record in brand development."
Lauren Egan, the vice president of brands and innovation at Peckish, will join Egg Innovations to head up marketing for both Peckish and Blue Sky Family Farms.