View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 12, 2005

SOUTH AFRICA/MALAYSIA: Golden Hope buys Unilever brands

Malaysian oils and fats group Golden Hope Plantations has acquired two major brands in South Africa through its wholly-owned South African subsidiary, Hudson & Knight (Pty) Ltd, in its effort to be a leading global player, according to the Malaysian news agency Berhama.

Malaysian oils and fats group Golden Hope Plantations has acquired two major brands in South Africa through its wholly-owned South African subsidiary, Hudson & Knight (Pty) Ltd, in its effort to be a leading global player, according to the Malaysian news agency Berhama.

The company said the two household brands, “Crispa” – a premium frying oil and “Holsum” – stearin-based white frying fat, were acquired from Unilever South Africa Foods (Proprietary) Ltd for 8.4m ringgit (US$2.2m) and an amount equal to the value of stock at hand estimated to be approximately 3.01m ringgit.

The acquisition of the two brands provides opportunities to the company to achieve further inroads into Africa and other countries as it gives instant access to new markets as well as added revenues via existing sales.

Golden Hope plans to take advantage of the brand’s current positions to penetrate African markets with new palm oil-based products.

The agreement was signed in Durban, South Africa on 7 April and with the signing, Hudson & Knight has acquired the trade mark for “Crispa” in all countries where it is available and the “Holsum” trademark in all countries except West Africa.

Hudson & Knight has also acquired the intellectual property rights and copyrights to artwork and designs on packaging and advertising materials, finished goods inventory and customer lists, among other things.

The acquisition of both brands is part of Golden Hope’s overall efforts to develop its oil and fats downstream business following the acquisition of Hudson & Knight and the government-backed 3.7bn ringgit rationalisation exercise with Island and Peninsular Bhd last year.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food