The deal, announced earlier this month for an undisclosed sum and done via subsidiary Premier FMCG, was approved by Commission Tribunal South Africa on the basis it is unlikely to substantially prevent or lessen competition in the domestic market for sugar-based confectionery products.

Premier, a subsidiary of local investment holding company Brait, owns a wide-ranging food products portfolio with many lines linked to baking. Its brands include Blue Ribbon bread, Cream biscuits and Favorita flour.

The competition authority got involved because it also manufactures sugar-based confectionery products under the Manhattan and Super C brands. These products include gums and jellies, chews, compressed tablets, marshmallows and hardboiled candy.

Mister Sweet also makes products including gums and jellies, liquorice, marshmallows and toffees.

Its parent until now has been Lodestone Brands, a South African company offering food, consumer and related products.

The parties to the deal have agreed to a condition where a moratorium was placed on 19 non-executive employee redundancies for a period of 24 months after the deal implementation date. The total number of “potential retrenchments” is limited to six employees.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.